Magayon festival wins tourism award

Magayon Festival, the month-long summertime festivity in the province of Albay, won 4th runner-up in the Search for Best Tourism Event – Festival category, Provincial Level, out of eight contenders that competed for the award from throughout the country, Albay Provincial Tourism Officer Jose M. Briones said.

The award was given during the 11th Association of Tourism Officers of the Philippines (ATOP) National Convention held in Subic Bay Freeport  Zone, Zambales  Oct. 2-6, 2010, Briones said.

The plaque of recognition  cites “Magayon Festival Province of Albay for emerging as 2010 Best Tourism Event 4th Runner-up Festival Category.”

“This award can now claim that Magayon Festival is now nationally recognized and is made known to all the provinces from Luzon down to Mindanao,” Briones said.

Briones  said that the provincial government of Albay through the Provincial Tourism and Cultural Affairs Office (PTCAO) will continually enter Magayon Festival as an entry in this national search until it will  land as champion.

Briones said the criteria to win the award involve the short-term and long-term benefits of the tourism event, the participation, cooperation and involvement of the general stakeholders, the sustainability and continuity of the  project/event and the contribution to the community of the event.

He also said he will encourage the other local government units in the province of Albay to submit their own local festivals as entry in the next ATOP national convention which is going to be held in Roxas City, province of Capiz and vie for the award.

The other best tourism event awards besides the Festival Category are Arts and Culture. Adventure/Sports/Wellness/Medical Tourism, Briones said.

The Search for Tourism Best Practices Award is one of the activities conducted by ATOP in cooperation with the Department of Tourism held during its yearly national convention. This search seeks to recognize and honor the most outstanding and significant tourism projects and programs of the different local government units (LGUs) in the country.


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